Instagram, a visually rich platform, opens up a plethora of marketing avenues for restaurants. With the right influencers, restaurants can showcase their offerings to a broad audience and enjoy modern-day word-of-mouth marketing.
The Visual Appeal of Food on Instagram
Food is always ready for its close-up. When your dishes are drool-worthy, they deserve the spotlight on an Instagram feed, especially when endorsed by a food influencer whose word holds sway over a large audience.
Influencer Marketing as a Robust Call-To-Action
Influencer marketing acts like a robust Call-To-Action (CTA) urging a plethora of individuals to try out your restaurant. The interaction between influencers and their audience is more personal, making the recommendation more authentic and impactful.
A prime example is a post by a New York food influencer about the strawberry rhubarb ice cream at a local eatery, which resulted in a significant increase in foot traffic.
Setting Clear Goals
Restaurants aiming to boost their social presence and drive foot traffic can set clear goals for influencer marketing campaigns. Offering something valuable, like a discount code or a gift card, can entice the influencer's followers to pay a visit.
Staying on Top of Food Trends
Aligning your menu with trending food themes can also garner the attention of influencers and their followers. Staying trendy is essential.
Finding the Right Influencers
It’s imperative that the influencer’s audience aligns well with your customer base. Creating a customer persona can significantly help in this regard.
By adeptly navigating through the realm of Instagram influencer marketing, restaurants can enhance their online presence and see a notable uptick in foot traffic.