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"Delivering Happiness" by Tony Hsieh

Explore Tony Hsieh's approach to business success through culture, happiness, and customer service.
"Delivering Happiness" by Tony Hsieh

"Delivering Happiness" by Tony Hsieh, the former CEO of, is a business memoir that explores the path to corporate success and personal fulfillment through a focus on company culture and customer service. The book traces Hsieh’s entrepreneurial journey from starting a worm farm as a child to building and selling LinkExchange to Microsoft for $265 million, and finally leading Zappos to a $1.2 billion acquisition by Amazon. The central theme revolves around the idea that prioritizing employee happiness and exceptional customer service leads to sustainable business success and profitability.


"Delivering Happiness" by Tony Hsieh provides a profound exploration into how a focus on company culture, exceptional customer service, and the science of happiness can drive a business to success. Hsieh's narrative is both a personal recount and a practical guide to creating a company that values its employees and customers equally, leading to sustainable growth and innovation.

Emphasis on Company Culture

Tony Hsieh emphasizes the indispensable role of company culture as a cornerstone of business success. He champions a culture that is strong and value-driven, where employees feel integral to the company's mission, resulting in high satisfaction and low turnover. By fostering an environment that promotes both personal and professional growth, Zappos excelled in customer service and innovation. This culture is not just about creating a happy workplace but about building a community where employees are motivated to contribute to the company’s success.

Customer Service as a Brand

Hsieh radically redefines customer service, treating it as the entire company's brand rather than a confined department. His approach involves making each customer interaction memorable rather than merely transactional. Through anecdotes, Hsieh illustrates how exceeding customer expectations fosters loyalty and promotes the brand through word-of-mouth, proving that excellent customer service can be the most potent marketing tool.

The Science of Happiness

Integrating principles from positive psychology, Hsieh uses happiness as a framework for his business strategy. He delves into how understanding the drivers of genuine satisfaction for employees and customers can shape policies and practices that promote a joyful community. The 'P-E-R-M-A' model (Positive Emotion, Engagement, Relationships, Meaning, and Achievement) is highlighted as a method to enhance happiness levels, thereby boosting productivity and loyalty within the company.

Profitability through Values and Vision

Hsieh connects steadfast values and a clear vision to profitability. He shares how Zappos' focus on long-term goals rather than short-term gains facilitated its triumph. Strategic decisions, such as relocating to Las Vegas to unify the company culture and taking control of inventory to enhance customer experience, exemplify commitments that were initially costly but aligned with the company's values and vision, ultimately leading to significant financial returns.

Sustainable Growth and Innovation

The book also covers the importance of sustainable practices and constant innovation in business. Hsieh discusses how Zappos continuously evolved its operational tactics—from hiring to customer service management—emphasizing that business sustainability extends beyond financial gains. It involves nurturing a model that prioritizes human capital and happiness, ensuring long-term success.

Key Takeaways and Insights

🌟 Prioritize Company Culture: Invest in creating a strong, value-driven culture where employees feel they belong and are integral to the company's mission.

🚀 Focus on Employee Happiness: Happy employees lead to higher productivity and customer satisfaction. Prioritize their well-being to drive business success.

💡 View Customer Service as Branding: Treat exceptional customer service as the entire company's brand, not just a department. Make each interaction memorable.

📈 Align Values with Actions: Ensure that strategic decisions align with the company's core values and long-term vision, even if they entail short-term sacrifices.

🌱 Embrace Change and Innovation: Continuously evolve and innovate in response to feedback and new technologies to ensure sustainable growth.

🤝 Foster Strong Relationships: Build meaningful connections with both employees and customers, as they are crucial for long-term loyalty and success.

📚 Learn from Failures: Embrace failures as learning opportunities and use them to refine strategies and approaches for future success.

🔍 Seek Feedback and Adapt: Regularly solicit feedback from employees and customers to identify areas for improvement and make necessary adjustments.

⚖️ Balance Short-Term and Long-Term Goals: Strive for a balance between short-term gains and long-term sustainability, prioritizing the latter for enduring success.

🔑 Lead with Purpose: Lead with a clear sense of purpose and inspire others to align with the company's mission and values for collective success.

Implementing these insights can lead to a more fulfilling and successful career or business journey, fostering happiness and growth for both individuals and organizations.


"Delivering Happiness" is ideal for entrepreneurs, business leaders, and managers who aspire to enhance their leadership style and foster a positive workplace. It’s also beneficial for anyone interested in how happiness can be integrated into business practices for better outcomes.

Alternative Books

  • "Good to Great" by Jim Collins - This book provides insights into how companies transition from being average to exceptional by focusing on core principles that drive success.
  • "The Happiness Advantage" by Shawn Achor - This book offers a look at how happiness actually fuels success and performance, not the other way around.
  • "Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink - Pink examines the importance of autonomy, mastery, and purpose as motivators beyond conventional rewards.
  • "The Culture Code" by Daniel Coyle - A guide on building safety, sharing vulnerability, and establishing purpose within teams to create a strong culture.
About the author


Decoge is a tech enthusiast with a keen eye for the latest in technology and digital tools, writing reviews and tutorials that are not only informative but also accessible to a broad audience.

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