Team collaboration and productivity software giant Atlassian has announced its acquisition of developer productivity insight platform DX for $1 billion in cash and restricted stock. The deal, expected to close in Q2 of Atlassian's fiscal year 2026 (ending December 2025), represents a significant move in the developer tools market.
About DX and Its Mission
Founded five years ago, DX emerged from stealth mode in 2022 with a platform dedicated to providing data metrics and analysis tools that help development teams improve productivity. The company was backed by notable tech leaders including former GitHub CTO Jason Warner.
DX co-founder and CEO Abi Noda, who previously worked in product and research at GitHub, explained the company's founding vision: "We started DX five years ago on the belief that measuring developer productivity and experience was an unsolved problem that requires a research-driven approach."
Strategic Rationale Behind the Acquisition
Atlassian co-founder and CEO Mike Cannon-Brookes revealed that after three years of attempting to build an in-house developer productivity insight tool, the company determined that acquiring an external solution was the better strategic choice. The decision was further validated by the fact that 90% of DX's customers were already using Atlassian products.
"Using AI is easy, creating value is harder," Cannon-Brookes stated. "Today's announcement is about helping our 300,000 plus customers understand if they're making the right investments to win in the AI era. By bringing DX into Atlassian's system of work, we're helping engineering teams from some of the biggest enterprise companies move faster, more intentionally, and with incredible impact."
Integration Plans and Future Roadmap
DX will be integrated into Atlassian's existing ecosystem alongside tools such as Rovo Dev, Jira, Bitbucket, Bitbucket Pipelines, and Compass. This integration aims to provide customers with comprehensive data intelligence combined with Atlassian's AI-powered tools to accelerate developer productivity.
Noda emphasized the combined potential: "Combining our data intelligence with Atlassian's AI-powered tools, we can provide customers with unmatched understanding, solutions and feedback to accelerate developer productivity."
Recent Acquisition Activity
This acquisition follows Atlassian's recent announcement to acquire The Browser Company, the business behind browsers Dia and Arc, in a cash deal worth approximately $610 million. According to Atlassian, AI represents the next frontier in browser creation, noting that "today's browsers were built before the explosion of SaaS apps and well before the current AI revolution."
